Fubo Sportsbook, a next-generation mobile sportsbook from Fubo Gaming, a subsidiary of sports-first TV streaming platform FuboTV Inc. last week announced a partnership with NASCAR to become an authorized gaming operator (AGO). The launch of Fubo Sportsbook is subject to regulatory approvals.
As partners, Fubo Sportsbook and NASCAR will work together to give racing fans a “unique and engaging wagering experience.” This is Fubo Sportsbook’s first partnership in auto racing and marks its third major marketing deal in the professional sports industry following partnerships with the New York Jets (NFL) and Cleveland Cavaliers (NBA).
“We’re eager to partner with NASCAR, a league with a rich history and passionate followers,” said Sam Rattner, chief operating officer of Fubo Gaming. “As an Authorized Gaming Operator, we look forward to building engaging sports betting experiences for new and existing racing fans. Fubo Sportsbook is continuing to expand its marketing footprint, propelling us toward our goal of reaching sports enthusiasts across the country.”
As part of the deal, Fubo Sportsbook will be promoted through a multi-channel marketing campaign bolstered by at-track assets, in-app use of NASCAR-owned track, series and event marks and logos, in addition to the distribution of assets across NASCAR’s digital and social platforms and events.
“Fubo Sportsbook provides us with an opportunity to further expand NASCAR’s reach through a unique sports betting experience,” said Joseph Solosky, managing director of sports betting for NASCAR. “Whether it’s the casual viewer or die-hard race fan, Fubo Sportsbook’s innovative approach to sports wagering brings a more exciting experience for our audience as they’re able to interact with the sport in new ways.”
Expected to launch in the fourth quarter of 2021, Fubo Sportsbook aims to be a next-generation mobile sportsbook purpose-built to meet sports fans’ growing demand for interactivity through an industry-first integration of sports wagering and live TV streaming.
