When the South American World Cup qualifier aired on FuboTV, subscribers may have noticed something a little different. Viewers had access to a dashboard of live stats and a series of questions like which team will score first in the second half. A correct response could result in a free year of Fubo service.
The purpose of this little contest is to set the stage for having people bet using their TVs. Fubo expects to begin a sportsbook in the fourth quarter of the year, if there is demand for people to wager real money, according to Fast Company.
“Our hypothesis is that it’s going to be an engagement driver, but also in the bigger picture, it’s kind of our first step towards our overall gaming strategy,” says Mike Berkley, FuboTV’s chief product officer.
FuboTV is not alone in their thinking. One of the drivers is the decline of pay TV and its impact on traditional channel bundling.
The Fubo contests will soon be accessible on Fire TV, Android TV and the web, hopefully in time for the fall football season. The company is banking on combining watching and gambling on live games.
Fubo has company in such thinking.
In March, Dish Network added a DraftKings app to its satellite TV boxes, which lets users watch and bet on games at the same time.
Regulatory approval might be an obstacle to advance this further. Fubo hopes to launch in Iowa, Indiana, and New Jersey to start, if it gets permission.
“I believe that the job of the regulator is to protect consumers,” said David Gandler, FuboTV’s cofounder and CEO.
When the South American World Cup qualifier aired on FuboTV, subscribers may have noticed something a little different. Viewers had access to a dashboard of live stats and a series of questions like which team will score first in the second half. A correct response could result in a free year of Fubo service.
The purpose of this little contest is to set the stage for having people bet using their TVs. Fubo expects to begin a sportsbook in the fourth quarter of the year, if there is demand for people to wager real money, according to Fast Company.
“Our hypothesis is that it’s going to be an engagement driver, but also in the bigger picture, it’s kind of our first step towards our overall gaming strategy,” says Mike Berkley, FuboTV’s chief product officer.
FuboTV is not alone in their thinking. One of the drivers is the decline of pay TV and its impact on traditional channel bundling.
The Fubo contests will soon be accessible on Fire TV, Android TV and the web, hopefully in time for the fall football season. The company is banking on combining watching and gambling on live games.
Fubo has company in such thinking.
In March, Dish Network added a DraftKings app to its satellite TV boxes, which lets users watch and bet on games at the same time.
Regulatory approval might be an obstacle to advance this further. Fubo hopes to launch in Iowa, Indiana, and New Jersey to start, if it gets permission.
“I believe that the job of the regulator is to protect consumers,” said David Gandler, FuboTV’s cofounder and CEO.
