Global Gaming Expo (G2E) Asia, the region’s largest sourcing platform for global gaming and entertainment products, has been awarded the Brand Exhibition Award by the Macao Convention and Exhibition Association (MCEA).
This is the second year that the exhibition, presented by the American Gaming Association and organized by Reed Exhibitions, the world’s leading event organizer, received the honor.
Along with MCEA, the award is co-organized by the Macau Fair & Trade Association, the Association of Advertising Agents of Macau and the Macau Federal Commercial Association of Convention & Exhibition Industry. The award ceremony, the Macao Convention and Exhibition Commendation Awards, was scheduled to take place on December 12.
“It is such an honor to once again receive the Brand Exhibition Award,” said Josephine Lee, chief operating officer of Reed Exhibitions Greater China. “G2E Asia has built a solid bridge between Macau and the world to promote local industry capabilities and economic development. As G2E Asia steps firmly into its second decade, being recognized for our contributions to Macau and the industry is quite an inspiration to all of us. We are extremely grateful to MCEA. This honor will serve as a driving force to ensure that our teams deliver even better and more professional editions that will fully meet the needs and exceed the expectations of the industry.”
The annual award recognizes and honors outstanding events, or “exhibition performances,” that serve as a role model in brand creation and have a positive impact on the long-term exhibition development and promotion of Macau’s MICE industry, thereby contributing to its maturity into an “International MICE City.”
Award criteria include exhibition settings (including hardware facilities and software capabilities), organization, service quality and effectiveness. This year’s Brand Exhibition Award is one of five award categories to be presented in December, together with the Brand Convention Award, Innovative Exhibition Award, Bid Convention Award and the Original Convention and Exhibition Award.
G2E Asia 2017 edition boasted its attendance numbers and visitor satisfaction, spanned a record-breaking 28,000-square-meter show floor, and welcomed nearly 13,000 visitors from 84 countries and regions. More than 580 pre-arranged business matchings also took place, totaling on-site business volume numbers of $21.95 million, including $55.75 million in intended purchases.
G2E Asia’s 12th edition will be returning to the Venetian Macao on May 15-17, 2018.
