The 2015 Global Gaming Expo, to be held September 29 to October 1 at the Sands Expo Center in Las Vegas, will include a co-located event called “The Integrated Resort Experience,” showcasing the growing integrated casino resort market.
The Integrated Resort Experience is a new event within G2E, which, using an interactive forum, will demonstrate to casino operators how to incorporate a wide array of non-gaming offerings within the casino property to entice more visitors to stay longer and spend more money.
“Amenities that complement the casino gaming floor, such as dining, live entertainment, retail shopping, spa and fitness offerings and meeting/business concepts, currently drive more than 60 percent of casinos’ revenues—which only continues to grow,” said a statement from G2E. “The Integrated Resort Experience provides an innovative and interactive platform that brings your ‘exhibit’ to life by showcasing it within a mock setting as a casino customer would actually experience.”
Incorporating non-gaming operations of modern casino-resorts around the core business of the casino gaming floor, the new event showcases end-to-end solutions designed to attract more visitors and deliver more revenue per customer.
