G3 Esports (G3) announced a partnership with Comtrade Gaming, a leading provider of online iGaming technology, to provide player account management and back-end infrastructure for G3’s upcoming esports wagering platform.
Comtrade Gaming works with casino operators and other large-scale enterprises around the globe to provide omnichannel and multi-product gaming environments and services, ensuring a unified view of all player activity and automated bonusing for a dynamic customer experience. Once launched, G3’s new esports platform will leverage Comtrade’s enterprise-level services to allow players to engage with esports in ways that were not previously possible.
“When choosing partners for our forthcoming esports wagering platform, it is critical to find organizations that understand what is required to safely and responsibly operate a regulatory-compliant online gaming platform,” said G3 Esports CEO Anthony Gaud. “G3 considers player protections the o. 1 priority.
“We have engaged in extensive discussions with regulators and legislators in multiple states to ensure we create the most robust technology possible to protect problem gamblers and prevent underage gamers from gaining access. Comtrade’s expertise in the online gaming industry is unmatched, and we’re very excited to work with them to build a first-of-its-class offering for esports wagering.”
Partnering with G3 will mark Comtrade’s first foray into the United States marketplace.
“We are absolutely thrilled to be working with G3 Esports and providing their iGaming platform,” said Steven Valentine, chief commercial officer of Comtrade Gaming. “It’s very rare to find something truly new and unique in the gambling space, but the proprietary esports content that G3 is creating combined with how it will engage with players is absolutely breaking new ground.
“They have assembled a team of leading experts in many fields, and we are very proud this is our first platform partnership in the U.S. We look forward to the launch in New Jersey and then rolling it out across additional states.”
