Sports book and online gaming software supplier OpenBet announced that it has been selected by Gala Bingo as the platform provider to power the launch of Flutter, OpenBet’s new betting platform, ahead of the start of the 2014 World Cup on June 12.
Developed in conjunction with Coral, a longstanding OpenBet customer, Flutter is integrated with a dynamic interface and user experience consistent with the existing product offering available on Gala Bingo. Gala Flutter will also offer lotto, supplied via the OpenBet platform.
Coral, one of the leading U.K. bookmakers, will supply its trading expertise and price feeds directly into the system, delivering updated market and price information, which OpenBet’s LiveServ and LiveOdds will publish directly to the user’s browser in real time. This will bring the latest and increasingly popular betting-in-running technology in time for the World Cup.
“Choosing OpenBet to provide our betting platform was an easy decision,” said Alison Digges, Gala Bingo’s director. “With their unrivaled sports book software and Coral’s trading expertise, it has allowed us to launch Gala Flutter ahead of the 2014 World Cup and allow our thousands of customers to have a little Flutter on the biggest sporting event this year.”
“This demonstrates how open, flexible and scalable our betting platform can be, enabling a seamless integration between both B2B and B2C operators,” said Nikos Kryvossidis, senior vice president of technology for OpenBet. “We are delighted that Gala Bingo has chosen our platform for their exciting new betting channel.”
