Table-game supplier Galaxy Gaming announced its expansion into South Africa, with a product launch at a Gauteng casino and plans to apply to sell its products in all of the nation’s provinces.
“South Africa is a new market for us and our first expansion into the Southern Hemisphere,” said Galaxy Gaming CEO Robert Saucier. “Consistent with the response to Galaxy’s products all over the world, our games connect with players there. As a result, our products are highly desired by casinos, and we see significant expansion opportunities on the African continent.
“Most people are totally unaware of the size and maturity of casino gaming in Africa. We are delighted to have now entered this prosperous and growing market.”
Galaxy’s proprietary game 21+3 Blackjack launched at Carnival City in Gauteng, and is “a huge hit,” according to Sun International, the company’s strategic partner in South Africa.
“Our success in South Africa is no surprise,” said Dean Barnett, Galaxy Gaming’s sales manager. “After years of product design and months of direct international market research, we are seeing real results with more to come.”
Galaxy also announced it will be applying in the coming month to other provincial gaming boards in South Africa to expand into all of the nation’s provinces. The target regions include Sun City, Boardwalk, Morula, Carousel and Meropa, and all expansion regions are expected to see an expedited launch before the end of February.
“”Our company-wide strategic plan is both clear and concise: locate growth opportunities and deliver winning products that consumers want right now,” said Galaxy CFO Gary A. Vecchiarelli. “Our business plan is in full swing—and it’s why we expect 2014 will be our best year yet.”
