GambleAware awarded a £250,000(US$334,783) grant to research women’s gambling harms. Selected women will communicate their journeys with a team of experts, according to SBC News.
The grant will fund a team led by Kelsey Beninger, director at IFF Social Research Agency, in collaboration with Maria Fannin, professor of human geography at the University of Bristol; Sharon Collard, professor of personal finance at the University of Bristol; and Dominique Webb, head of programs at GamCare, and Marina Smith, women’s program manager at GamCare, according to iGaming Business.
The consortium will focus on interviewing women with diverse experiences with gambling harms. The 18-month program will include roundtables, in depth interviews and community committees.
The program has three goals:
- Explore the reality and experience of gambling, gambling harms, and gambling treatment and support services.
- Establish and explore the drivers of gambling harms among women in Great Britain.
- Explore the services, interventions, and policies needed to reduce such harms for women.
The research has been commissioned as part of GambleAware’s wider five-year organizational strategy.
“Women’s experiences of gambling harms are under-researched, often presented as homogenous and in terms of how they differ to men’s experiences. We are pleased to have awarded this grant to this strong multi-agency, multi-disciplinary team which will be drilling down into the experiences and needs of different communities of women,” said Alison Clare, research director at GambleAware.
Key objectives of the study will be to explore the reality and lived experiences of women and their engagement with and experience of gambling, gambling harms, and gambling treatment and support services.
Researchers will also seek to establish and explore the drivers of gambling harms among women in Great Britain, as well as explore the services, interventions and policies needed to reduce and prevent gambling harms for women.
The research has been commissioned as part of GambleAware’s five-year organizational strategy.
“Women’s experiences of gambling harms are under-researched, often presented as homogenous and in terms of how they differ to men’s experiences,” GambleAware Research Director Alison Clare said.
In related news, a research report revealed that gambling brands remain the most popular sponsors for the front of jerseys in European football. According to Research and Markets, 21 percent of all football clubs in Europe’s 15 highest-ranked divisions relied on gambling brands.
In spite of regulations aimed at reducing gambling advertisements across Europe, of 244 clubs sampled, the industry had front of shirt deals with 51, which is 11 more than the prior season, according to Gambling Insider.
“Front of shirt partnerships are often the most lucrative deals within a clubs commercial partnerships portfolio given the exposure they generate due to the prominent nature of the branding,” ResearchAndMarkets.com indicated. “Alternatively for brands, these types of partnerships are enticing as they offer the opportunity to build trust and credibility at scale due to associating themselves with clubs that have a passionate fan base.”
Front of shirt placement offers maximum exposure for any brand and is also a hefty source of revenue for the clubs. Teams in the top five European leagues in England, Spain, Germany, Italy and France accrue $1.2 billion from their front of shirt deals. English Premier League clubs bring in $450.54 million, more than any other league on the continent.
Still, the market for front of shirt sponsorships has decreased 4.9 percent from $1.44 billion in the 2020/21 season to $1.37 billion in the 2021/22 season.
