
UK gaming machine operator Game Nation has strengthened its leadership with two senior appointments.
Game Nation has named experienced industry executive Eric Howell to the post of compliance and audit director. Meanwhile, Sharon Lewis comes on board as marketing development manager.
Howell joined Game Nation from Rank Group, where he held the roles of central slots manager and slots project manager. He began his career with Gala Coral in the 1980s, before roles with William Hill and Majestic Bingo.
Lewis spent more than a decade at Merkur Casino UK before taking up her new role at Game Nation. Most recently she served as marketing executive.
Mark Jepp, who was named Game Nation chief executive in September 2024, has backed the two new appointments to add both experience and creativity to the business.
“Every business that I have been involved with has been built around a strong team ethic and bringing the right personalities and skill-sets to the mix are essential,” Jepp said.
“With a commitment to the delivery of ethical, customer-focussed entertainment [Eric] brings huge credibility to the Game Nation business.
“Sharon has over a decade of experience working in the sector and is someone who really understands machine players. Her creativity and passion for the business will be key in helping Game Nation to achieve its full potential on the high street.”