GameAccount Network announced the signing of a definitive agreement with Parx Casino in Bensalem, Pennsylvania, to launch a Simulated Gaming social casino for new customers and existing patrons in advance of potential regulation of internet gaming in the state.
The system will allow for all forms of internet gaming with selected third-party remote gaming servers to be integrated into the GameSTACK Internet Gaming System and managed via GameAccount Network’s iSight Back Office.
Simulated Gaming is the internet gaming service designed by GameAccount Network PLC specifically for land-based casinos in advance of prospective regulation. Simulated Gaming offers a gaming-as-entertainment website enabled with unique and patented monetized features and a compelling internet gaming content portfolio of over 100 casino slot, table and skill-based games.
Launched in the US by GameAccount Network in January 2014, Simulated Gaming has been proven to monetize internet traffic to existing websites operated by land-based U.S. casinos with average revenue per daily active of $2.75, greatly exceeding equivalent numbers reported by social casino operators on Facebook.
A multimillion-dollar committed investment by Parx will commence in 2015 for internet marketing to acquire Simulated Gaming players, principally targeting social casinos on Facebook and currently serving residents of Pennsylvania. Social casino operators serving Pennsylvania residents generate an estimated $44 million in sales of virtual currency annually.
The December 2014 launch of a Simulated Gaming proposition on a new internet gaming portal www.ParxOnline.com, linked to www.ParxCasino.com and integrated with Parx’ customer management system, will enable Parx’ patrons to use their rewards card to engage online playing of well-known U.S. Class III casino slots translated online by GameAccount Network for diverse casino equipment manufacturers.
The GameSTACK Internet Gaming System has been deployed on-property at Parx Casino in Pennsylvania ensuring all internet gaming activity and customer data remains on-property, with an immediate upgrade path in the event regulation of real-money internet gaming emerges in Pennsylvania.
“In 2014, consistent with the objectives set out at the time of our 2013 public offering, we proved our capability to deliver both Simulated Gaming and regulated real-money internet gaming in the United States,” said Dermot Smurfit, CEO of GameAccount Network. “In 2015, we anticipate scaling Parx’s Simulated Gaming business through significant online marketing activities designed to acquire players online and drive them on-property to Parx Casino in Bensalem, Pennsylvania.”
“GameAccount has demonstrated its regulated gaming capability in New Jersey, and the merits of Simulated Gaming when integrated with a casino management system,” said John Dixon, chief technology officer of Parx parent Greenwood Entertainment and Racing. “By deploying their system on-property, Parx Casino will have the opportunity to launch Simulated Gaming nationwide this holiday season; subject to regulatory approval of the PGCB, on-property real-money mobile gaming in 2015; and be well-prepared in the event regulation of real-money internet gaming emerges in the state of Pennsylvania.”
