Social gaming content developer GameAnax is partnering with system company Cashplay to use the Cashplay monetization platform to offer real-money versions of its portfolio of games, previously available only on free-play sites.
GameAnax will launch its for-money offerings with “Go Karts,” a popular free-play game in which players compete head-to-head in tournaments. The games will be available on mobile casinos through the iOS and Android platforms.
“Achieving high revenue from free-to-play games is never easy, and it usually comes at a cost of distracting your users with advertising and in-app purchases,” said Jarrod Epps, CEO of Cashplay.
