New York-based startup slot manufacturer GameCo announced the fourth installation in New Jersey of its skill-based Video Game Gambling Machine (VGM), launching the Danger Arena game at Tropicana Atlantic City.
Danger Arcade and other VGM products offer results entirely based on skill, with an arcade-style cabinet and a joystick, players earning point and winning money through dexterity in shooting robots in various video environments.
On Friday, Tropicana opened nine gaming positions with three triple-unit carousels of Danger Arena placed in high-traffic, prominent locations throughout the casino floor and in dedicated gaming areas.
“Tropicana is thrilled to bring you more exciting experiences with the addition of GameCo,” said Steve Callender, general manager of Tropicana Atlantic City. “GameCo provides the first gambling experience that appeals to video gamers. It will bring a new level of fun and entertainment to Tropicana and is a perfect addition for our Slots In The Quarter gaming area.”
Last month, GameCo launched the VGM at all three Caesars Entertainment properties in Atlantic City (Caesars, Harrah’s Resort and Bally’s Wild Wild West), becoming the first company in the U.S. to debut skill-based games on casino floors. With this expansion to Tropicana, GameCo will now have 30 machines across four casino properties in Atlantic City.
“We’re thrilled to be expanding deployment of our VGMs in Atlantic City with Tropicana,” said Blaine Graboyes, CEO and co-founder of GameCo. “As someone who spent my childhood summers on the Boardwalk in Atlantic City, it’s equally exciting and humbling to be the leader in bringing video game gambling to casinos. Gamers deserve a VIP experience, and casinos such as Tropicana are the perfect venue to provide a unique destination and entertainment program.”
GameCo is currently executing a major nationwide rollout, with plans to be operational in most major U.S. gambling jurisdictions by the end of 2017.
