A Las Vegas-based supplier of popular consumer video games announced that it will partner with a hardware company to produce new slot games offering skill-based content.
GameCo, Inc., a pioneering new company that is uniting video games with real-money casino floor gaming, is partnering with Entropy International, Inc. USA to design and develop an arcade-style cabinet for its video game gambling machine (VGM). Entropy is a total solution provider specializing in product development and manufacturing for the gaming and amusement industries.
The VGM, which resembles an arcade-style video game cabinet, allows gamers to gamble, utilizing their skill, playing popular video games while delivering the same return to players as traditional slot machines. Games are familiar titles from top publishers featuring various genres and themes, including first-person action, sports, racing, fighting games and more played in 30-90-second experiences. GameCo worked with Entropy to build its first cabinets, and expects to begin field trials with major casino partners in 2016.
“Entropy has an outstanding professional reputation it has built over the past 30 years, which made them the perfect partner to bring our vision to life,” said Blaine Graboyes, CEO of GameCo. “Together, we have created a truly state-of-the-art experience that speaks directly to the nearly 93 million adult Americans that play video games.”
“We are excited to be partnered with GameCo on this new endeavor into the realm of skill-based gaming,” added Norm Wurz, chief technology officer of Entropy USA. “It is always exciting to participate on the leading edge of new possibilities.”
GameCo reports that attracting Gen X and millennial gamers to the casino floor is “one of the most critical issues facing casinos today.”
“With this innovative technology platform, GameCo’s mission is to attract the next generation of casino players to gaming designations worldwide,” the company said in a statement. “The company envisions that in the future, major gaming properties will have a ‘Video Game Casino,’ a dedicated section of the casino floor with hundreds of VGMs for gamers to gamble playing skill-based video games, while operators host eSports events, tournaments and game publisher promotions that will assist casinos in engaging a new audience of Gen X and millennial gamers.”
