GameCo LLC, which developed the first video game gambling machines (VGMs) for the gaming industry, last week announced the successful completion of the field trial for its platform in Nevada.
The company is now approved to distribute and install new VGM games in North America’s largest casino market.
The Nevada field trial began in October 2019 and was conducted at four casino properties: the Linq, MGM Grand and Park MGM in Las Vegas as well as Atlantis Casino Resort & Spa in Reno. The field trial included two of GameCo’s VGM titles, Nothin’ but Net 2 and All-Star Hoops.
GameCo’s goal is reach and monetize younger millennial customers with games tailored to them. According to a statemen from the company, more than 80 percent of GameCo’s “coin in” spending came from millennial and Gen X players as compared to about 20 percent for traditional slot machines. Additionally, GameCo realized 12 percent or more uncarded play than other skill games or slot machines, pointing to a new player and new money. The outcome of the trial validates GameCo’s strategy of bringing a new category of gaming machine to the casino floor.
GameCo plans to bring new games to casinos in Nevada, including the company’s upcoming Sweet Spot Golf and Destination Tiki, a Match 3 Slots game. Additional upcoming VGM titles include Steve Aoki’s Neon Dream rhythm runner and Star Trek: Voyager. GameCo also plans to release a Multiplayer Arena, which allows people to play head-to-head or in esports-style tournaments.
“We are thrilled to complete our field trial and this a major milestone for a startup in such a highly regulated industry,” said Blaine Graboyes, co-founder and CEO of GameCo. “We appreciate the support of our trial partners and the Nevada Gaming Control Board.”
GameCo currently has a presence in California, Oklahoma, Connecticut and Mississippi.
