Las Vegas-based slot supplier Gaming Arts, LLC announced it has entered into an exclusive five-year content agreement with Gamesys, a Bally corporation, to provide Gamesys with access to its full library of games for deployment into online, real-money gaming worldwide.
Under the agreement, Gamesys and Gaming Arts will work together to identify, convert and deliver titles from the growing Gaming Arts library of successful casino slot games to all online real-money gaming markets, in which Gamesys operates around the world. The games will be featured prominently as part of Gamesys’ online offering. The deal also calls for Gaming Arts to develop new games for Gamesys.
“This is a truly defining moment for Gaming Arts,” said Mike Dreitzer, CEO of Gaming Arts. “As one of our first forays into online gaming, we couldn’t be more pleased than to partner with Gamesys/Bally to deliver our exciting game portfolio to online real-money global gaming markets everywhere.
“Gamesys/Bally is a proven, world-class provider of online games. The fact that they are partnering with us in this exclusive way, and have committed to feature our games within their global portfolio, represents a very exciting opportunity to introduce Gaming Arts content to an entirely new segment.
“This is just the first aspect of our partnership. Going forward, Gaming Arts will work closely with Gamesys/Bally as part of a larger omnichannel strategy to deliver the best-of-breed games in the online space as well as land-based casino formats.”
Nick Wright, senior vice president of business development, interactive at Bally’s Corp., added, “Bally is delighted to partner with Gaming Arts and to have exclusive access to their popular and proven game portfolio for use in online gaming. We look forward to expanding our relationship with Gaming Arts across multiple channels.”
“Gaming Arts is very pleased with this new partnership,” said David Colvin, chairman and founder of Gaming Arts. “This partnership with Gamesys/Bally is a big step forward for us on so many levels. We look forward to working together in the exciting days ahead.”
