Gaming marketing firm Gaming Rewards will use its stand N2-122 at next week’s ICE Totally Gaming trade show to launch a new digital rewards catalog and a social-media player loyalty rewards category.
Gaming Rewards has upgraded its reward and loyalty platform for 2014 to enhance the in-game player experience and keep players engaged with their chosen gaming brand.
At ICE, the company will introduce several new marketing features, including a new look and feel for its digital content catalogue as well as some innovative developments to the company’s Social Rewards social media tools. New gamification tools and features will also be showcased during ICE.
“We launched the business at ICE in February 2013 with huge success and we have spent much of the year traveling to see clients to discuss and plan their reward and loyalty requirements,” said Jeremy Coleman, director of Gaming Rewards. “It has been a lot of fun, and we are glad we managed to see so many people. 2014 will be an even more exciting period. We have recently moved into bigger offices and expanded the team to cope with demand. We are very excited about phase 2 of our reward and loyalty platform technology which includes lots of great new features.”
The Gaming Rewards platform offers a range of instant gratification rewards perfectly suited to the typical gaming customer, including a wide range of music, Apps for mobile devices, software and e-books to download. A fully branded travel site together with virtual Visa cards provides higher value offers for VIP players.
“We are also very excited with the new developments we have made to our unique Social Rewards technology,” Coleman said. “Social Rewards is the next generation of tell-a-friend marketing, and is a truly unique concept that will allow gaming operators to really engage with their players through their social media channels by rewarding them for sharing their marketing messages. This will totally change how gaming operators acquire, retain, reward and communicate with their players.”
