GAN Ltd., a leading gaming and sports betting provider, has made a deal with Australian supplier Ainsworth Game Technology that gives it exclusive rights to all of Ainsworth’s real-money iGaming titles in North America as well as future titles.
Ainsworth’s existing online operations in New Jersey are part of the agreement, too, as are planned expansions in Michigan and Pennsylvania.
More than 75 unique slots titles are included in the agreement, including the QuickSpin brand of wheel games and top-performing high-denomination titles. Ainsworth will provide a variety of new game content on a regular basis, including derivatives of titles that have been successful in the New Jersey online casino market such as Pan Chang, Lucky Break and Kanga Cash.
“This agreement with GAN capitalizes on the strength of both companies and provides strong competitive advantages in the rapidly growing U.S. online market,” said Jason Lim, online general manager for Ainsworth. “This partnership provides Ainsworth with a significant revenue base as we continue to work to grow our digital footprint across global markets. It positions Ainsworth to be focused on ensuring development of quality and high performing land-based content into online markets.”
Ainsworth will continue to ensure current partners have continual access to the same strong content through this partnership with GAN, the company stated.
GAN Chief Commercial Officer Jeff Berman said the deal “recognizes the benefit of marrying our distribution to Ainsworth’s content and is an important step toward becoming a leading force within the competitive distribution channels in the U.S. online gaming segment. This agreement ensures that GAN possesses differentiated and exclusive access to what we believe will be an ever-growing focus on recognized retail gaming content naturally sought-after by Americans engaged in playing online casino games.”
Berman added that GAN will “continue to build a leading portfolio of U.S. casino games to benefit our diverse clients and establish ourselves as exclusive providers of premier U.S. content. We are excited to extend our long-standing relationship with Ainsworth, as they have built a global reputation for developing award-winning games for both the online and land-based channels.”
Ainsworth Chief Operating Officer Ryan Comstock added: “We have a suite of strong performing games and several key online casino partners. This partnership with GAN will assist to ensure the timely access to expanded online distribution channels of our unique and recognizable brands.”
