GAN Plc, a developer and supplier of enterprise-level B2B internet gaming software, services and online gaming content in the United States, struck a deal with Greenwood Gaming & Entertainment Inc., to provide internet gambling for Parx Casino in New Jersey. Parx launched its online gaming in the Garden State on October 4.
Parx patrons can also link their reward card online to their counterpart internet gambling account, enabled by GAN’s integration framework. This represents the second U.S. state that GAN has launched following the introduction of internet sports and casino gaming at Parx Casino in Pennsylvania over the summer.
“Launching the largest casino in Pennsylvania online has now logically extended across the border into New Jersey, expanding Parx Casino’s reach into New Jersey’s fast-growing and established Internet gambling market,” said Dermot Smurfit, CEO of GAN. “This represents an incremental revenue opportunity for GAN and is a logical extension of our technology infrastructure to serve Parx Casino patrons who routinely cross the invisible border between these two populous States.”
John Dixon, Chief Operating Officer of Greenwood Gaming & Entertainment, which owns Parx, said GAN had demonstrated its abilities to serve business needs in multiple states. “This aligns with the cross-border nature of our existing retail gaming customer base.”
