Germany’s Gauselmann Group announced the acquisition of Betcom Limited, a gaming software company, which Gauselmann described as an important step for the company’s expansion in the British market. Blueprint Gaming, a further British subsidiary of the Gauselmann Group, will benefit from the Betcom development capacities.
Betcom Limited is known for high-quality game development in the British Category C segment, and has marketed numerous games for reel-based and multi-game machines. The company has a development office near Birmingham.
The Betcom Limited acquisition moves the positioning of the Gauselmann Group in the British market forward. The group of companies is active in both the arcade and bingo segments as well as the pub market thanks to the takeover of the Praesepe Group in 2012 and the participation in Sceptre Leisure in 2013.
“Betcom Limited opens up new perspectives for market development in Great Britain and beyond,” said Jürgen Stühmeyer, board member of the Gauselmann Group. “Thus, a global network of 16 development teams is continually working on new content for gaming fun ‘made by Gauselmann.’
“Alongside the increase in development capacities, this acquisition mainly offers important new synergy effects and expansion possibilities with the know-how that is already available at Blueprint Gaming. I am pleased to welcome Betcom Limited to the group of companies.”
Simon Barff, managing director of Gauselmann’s U.K. Blueprint Machines division, added, “The acquisition of Betcom is a key part of the company’s strategy to strengthen its position in the U.K. machines market. Betcom’s track record in the development of Category C games is second to none, and adding their creative skills to our content portfolio will strengthen the market development of Gauselmann product in the key Category C sectors within both Pub, AGC and bingo markets.”
