Steve Sharp, a 40-year gaming industry veteran who is a top executive of Gauselmann UK, has been named chairman of the Gam ling Business Group, the influential cross-sector strategic body.
In his 40-year career, Sharp has represented high-profile companies including Global Draw/SG, Inspired Gaming Group, Stanleybet Group and Leisure Link. He is currently working with Gauselmann UK as it prepares for the challenges and opportunities in what is a critical period for all sectors of the U.K. gaming industry.
“With over four decades in U.K. gambling and from humble beginnings as a service engineer, through to clocking up some 13 years working with SG Gaming—formerly Global Draw—Steve has accumulated a wealth of knowledge and experience touching most, if not all gambling products and services,” said Gambling Business Group Chief Executive Peter Hannibal. “That same breadth of insight and knowledge also underpins his current role working across the Gauselmann UK-owned brands active across the AGC, Bingo and Pub sectors.
“The industry is facing arguably its most challenging year on record for both consumer-facing brands and the business supply chain, which has been largely overlooked by the government support measures during Covid. Added to this, we have what is the increasingly toxic negative narrative being driven by groups lobbying against the industry, and of course the government’s review of the 2005 Gambling Act, which itself represents a once-in-a-generation opportunity to bring gambling up to speed with other sectors in the entertainment and retail space.
“There has never been a more crucial time for the Gambling Business Group to ensure that members’ interests are represented through evidence-based arguments and a compelling vision for the future. I welcome Steve to the role of GBG chair and the opportunity to draw on his cross-sector experience as we navigate these unprecedented challenges.”
“The Gambling Business Group has recorded some notable achievements since its formation seven years ago,” said Sharp, “and it has done so by bringing a strategic approach to the development of the industry and also to its engagement with government.
“I am honored to be named as GBG chairman, and I look forward to bringing my hands-on, 40-plus-year career experience including my current role with Gauselmann UK to the task. The Review of Gambling is a seminal opportunity which we cannot waste. It provides a chance to reset the gambling entertainment proposition that we are able to provide consumers set against a robust commitment to safe gambling, which is at the heart of everything GBG members do.
“Working alongside Peter and our members, who represent the lion’s share of U.K. GGY, I look forward to representing the industry with energy, commitment and through the deployment of robust, responsible and evidence-based arguments.”
