The Gauselmann Group recently named Sascha Blodau general manager England, responsible for coordinating the Germany-based company’s business activities in the U.K. Previously, Blodau, an industry veteran, managed commercial, manufacturing and administrative activities for a major player in the gaming industry.
Chairman Paul Gauselmann noted, “The ongoing success in Germany is particularly due to the close interaction between development, production and operating activities. Our goal now is to establish this successful business model even more strongly in the U.K. in future. With Sascha Blodau, we have been able to win over a renowned industry expert who with his know-how will contribute substantially to the company’s success in the British market.”
The Gauselmann Group currently has four subsidiaries operating within the U.K. market. It is the market leader in the U.K. in video-based multi-gamers through its Blueprint Gaming, one of the leading multi-platform digital game developers. Also, the company’s Praesepe subsidiary owns more than 170 entertainment centers and bingo clubs since 2012. In the field of development in the U.K., the company acquired the gaming software company Betcom Ltd. in 2014. And the Gauselmann Group took over the British company Regal Leisure, one of the two largest gaming machine operators in the U.K. with 20,000 gaming machines in the highly desirable pub sector. Altogether, the company’s 2,000 employees generate sales of more than $281 million annually in the U.K., Gauselmann said.
He added, “We have been present in the UK for 15 years now. Especially in the last few years, the market there has become more and more significant for our company. It offers stable legal parameters and is currently experiencing a technological shift to video-based multigamers, which, in contrast to Germany, is not yet fully completed.”
