The UK division of Germany’s Gauselmann Group has won a contract to provide more than 500 “Cat-C” and “B3” gaming machines to Roadchef, a leading operator of motorway service areas in the U.K.
Gauselmann UK, which incorporates the divisions of Blueprint Gaming, Blueprint Operations and Regal Gaming & Leisure, has completed the rollout of the machines across 30 Roadchef locations. Supporting Gauselmann’s machine upgrades, Roadchef has redesigned all adult gaming centers (AGCs) operating across the company’s locations along Britain’s busiest highways.
“This was a massive logistical undertaking which was carried out successfully by the Blueprint, Merkur and Regal thanks to precise, almost military-style planning,” commented Tracy Baitup, Roadchef’s director of commercial income, according to the SBC News site. “The challenge was to enhance the design and retail credentials of each venue but at the same time minimize the collective machine downtime. It’s an extremely delicate balance to get right, but I am delighted to confirm the team excelled itself.”
Moving forward, Roadchef’s AGCs will feature Blueprint Gaming latest Aurora Noir cabinets, which Gauselmann details as its top performer for its B3 machine category.
Cat-C enhancements see top-performing games Eye of Horus and Fishin’ Frenzy will be delivered with complete TITO and connected solution.
“In terms of the product mix, it’s not simply a question of replicating what players would find within a high street AGC,” said Ryan Collinge, Blueprint group business development director. “Because there are fewer machine positions and in most cases only four B3s, it is essential to have the very best-performing product, which we have achieved with games including Eye of Horus and Fishing Frenzy as both Cat C and B3 content, the latter housed in the latest Aurora Noir cabinets.
“We have taken the decision to increase the density of the digital Cat C offering which has had an immediate and positive impact on player experience. Being part of the Gauselmann Group has also meant that we have been able to deliver a complete and integrated solution courtesy of the GeWeTe and the MARS platform which is the first time that the brand has been able to provide a complete TITO solution across an MSA estate.”
