Genesis to Distribute Aruze’s RFID Technology

Genesis Gaming Solutions Inc. is teaming up with Aruze Gaming America Inc. Genesis will distribute Aruze’s RFID chips for table games as part of a complete management system that tracks players. The chips are half the price of the competitor’s chips.

Aruze Gaming America Inc. is partnering with Genesis Gaming Solutions Inc. to distribute Aruze’s comprehensive RFID chips that it is offering a half the cost of competitors. The chips will be distributed as part of Genesis’s Bravo system product line, which is a complete table game management and player tracking system. The system employs the latest sensor technology.

Genesis President Randy Knust declared, “We are delighted to be working in partnership with Aruze Gaming, acting as their distributor for chips including RFID. Combined with our industry-leading Bravo system, this partnership will enable us to give the industry a truly complete RFID tracking solution that is secure, accurate and most importantly cost-effective in delivering advanced analytics to casinos looking to further improve operations.”

Aruze’s plan to is to provide high quality RFID chips with “unparalleled security,” at a competitive price.

Eric Persson, global chief operating officer and president of Aruze Gaming America, commented, “As an operator I know there is huge demand for a product that allows casinos to correctly reinvest in their table games players.” He added, “The only thing that has stopped RFID chips from being widespread is price. Aruze is offering a comprehensive RFID chip product at less than half the cost of our competitors.”