Genius Sports has expanded its long-term partnership with the sports betting provider bet365, Genius’s data, technology and commercial partner.
Genius Sports will provide the sportsbook with a suite of premium streaming and official data solutions, such as the National Football League and international soccer games.
This will allow bet365 to expand to include sports data on the English Premier League, among others. This expansion will include premium video content and low latency broadcasts from outside of the U.S.
Mark Locke, chief executive officer of Genius Sports, said in a statement: “The expansion of our partnership with bet365 further validates Genius Sports’ long-standing strategy to power live betting experiences backed by the highest quality official data and video content.” He added, “This agreement is particularly significant for our live streaming service which combines premium content from competitions with thousands of other low latency broadcasts from sports right around the world.”