U.K.-based Genius Sports has signed a multi-year agreement with the British Columbia Lottery Corp. to be its official data provider. This is being done as BCLC and other Canadian provinces prepare to launch single-event sports betting.
Genius Sports will deliver real-time official date and in-game pricing for thousands of sporting events annually.
Genius Sports CEO Mark Locke commented, “BCLC’s partnership with Genius Sports demonstrates how the nascent Canadian sports betting industry already recognizes the importance of official data in helping to protect consumers whilst delivering the most secure and compelling products for their customers,” adding, “Products and services powered by the fastest, most accurate and reliable data will reinforce BCLC’s competitive advantage and help Canada fulfill the massive potential of its sports betting market.”
Sports betting providers that have shown interest in entering the Canadian market include DraftKings, BetMGM, PointsBet and theScore.
