Genius Sports struck a deal with Caesars Sportsbook September 7, two days before the NFL season kicked off. The multi-year partnership grants Caesars access to Genius’ official sports data content offerings, from customer acquisition tools to fan engagement solutions. Caesars will also receive data streams from the NFL and global sports leagues such as NASCAR, the English Premier League, and soccer leagues in Argentina, Colombia, and Mexico, according to MI Bets.
“Acquiring and retaining fans now requires a broader suite of innovative and interactive engagement tools than ever before. We are thrilled that Caesars Entertainment has recognized our investment in official sports data as it fuels the next generation of fan experiences,” Genius Sports CEO Mark Locke said.
Genius signed a deal with the NFL in the spring, which provided the company exclusive rights to the global distribution of the league’s sports betting feed. The multi-year deal was valued at up to $1 billion and provided the NFL with a 5 percent equity stake in Genius.
Like Genius Sports’ agreement with DraftKings, Caesars will receive the NFL’s real-time play-by-play statistics and the league’s proprietary Next Gen Stats data. The Next Gen platform can track player data such as location, speed, and distance traveled in real time. Sportsbooks are developing prop bets such as top-end speed on touchdown runs, kickoffs, and interceptions, among other metrics. The tracking data could be used in the relatively near future for a variety of microbets.
“We are excited to see the continued growth in the relationship between Caesars and Genius, two key strategic league partners,” said Christopher Halpin, who serves as the NFL’s chief strategy & growth officer.
Genius made a similar agreement with WynnBET, which has a presence in numerous states including Colorado, according to CO Bets.
“In an increasingly competitive U.S. sports betting landscape, sportsbooks need to be able to deliver immersive experiences that engage their customers at every step,” Locke said.
Genius revealed a sports betting data partnership with 888 Holdings as well. Genius will provide official data and trading capabilities for SI Sportsbook nationwide, beginning in Colorado.
WynnBET has already released a series of unique NFL wagers including one which allows bettors to predict the exact number of wins attained by the Denver Broncos during the regular season.
Genius signed Barstool Sportsbook on September 9, according to Sportico.
“Delivering official data to our growing, loyal audience will provide tremendous wagering opportunities for our users,” Penn Interactive head Jonn Kaplowitz said in a statement. “We also look forward to reaching sports fans who may not yet have experienced the Barstool Sportsbook through access to marketing inventory on NFL digital properties from Genius Sports.”
