Genting Selects PlayStudios for Two Properties

Genting has selected the loyalty program platform solutions of PlayStudios for its Resorts World casinos in New York City and Bimini in the Bahamas.

System supplier PlayStudios announced that it has expanded its partnership with Genting’s Resorts World casinos, which will add the company’s reward programs to the free-play online social casinos run by its Resorts World New York City and Resorts World Bimini casinos.

Players of myVEGAS Slots, myVEGAS Blackjack and myKONAMI Slots will now be able to choose from a selection of rewards offered by the two properties.

“We’re thrilled that Resorts World moved so quickly to broaden their relationship with us,” said Jeff Netzer, vice president of business development for PlayStudios. “Given our family of popular gaming apps and our growing global audience, we were able to demonstrate our value early on.”

“We’re big fans of the work that PlayStudios does,” said Brad Egnor, vice president of marketing for Resorts World Casino New York City. “Their games are thoughtfully executed, they’re fun to play, and they look great. We’re confident that our players will love them and will appreciate the opportunity to connect with us in an exciting new way.”

Jennifer Anthony, vice president of marketing for Resorts World Bimini, added, “Our sister property in Birmingham, England, is already partnered with PlayStudios. They are having a great experience, and we are convinced that our association with PlayStudios will be a wonderful way to reach new audiences while more deeply engaging our existing ones.”