Geolocation technology firm GeoComply has announced a $200,000 donation to a subsidiary, Conscious Gaming. The money is earmarked to fund responsible-gaming challenges faced by U.S. iGaming operators through the accelerated deployment of PlayPause, a new national self-exclusion tool from GeoComply.
GeoComply established Conscious Gaming as an independent nonprofit to offer responsible-gaming needs across the U.S. and create a standardized national baseline. It’s Conscious Gaming purpose to do away with the outmoded patchwork of state-by-state self-exclusion requirements in the United States.
With the initial $200,000 donation, Conscious Gaming will accelerate the development and deployment of PlayPause. Entain and BetMGM are the first operators in the industry to commit to utilizing the PlayPause tool, and the Pennsylvania Gaming Control Board was the first state regulator to deploy it.
“We have been very fortunate at GeoComply to have a front seat to the growth of the iGaming industry across the United States over the past decade,” said GeoComply Chairwoman and Co-founder Anna Sainsbury. “We recognize with this growth comes challenges and GeoComply is proud to commit funding to Conscious Gaming to help the industry fulfill its responsibilities and obligations to responsible gaming and a safe environment for players.”
“The interest and momentum for PlayPause from operators and regulators since the launch has been tremendous,” said Seth Palansky, vice president of corporate social responsibility and communications at Conscious Gaming. “This donation from GeoComply will help us scale our efforts and help drive the adoption of PlayPause throughout the U.S. iGaming industry in 2021.”
The PlayPause solution will:
- Expand the protective self-exclusion bubble so that as players move from state to state, the protection that they have asked for, can also move with them
- Enable consumers to self-exclude across multiple states to prevent the incidence of simply crossing a state line and continuing to gamble
- Empower operators to strengthen responsible gaming programs – and make more data-driven decisions – with greater insights into players that have already self-excluded in one state but need to be recognized and protected if/when they seek to play in another jurisdiction
Streamline the administrative burden and eliminate the silos associated with maintaining numerous separate state-operated self-exclusion databases