In a sports-starved world, any kind of competition is king, and esports is emerging as a contender. Rahul Sood has spent the last five years building his company, Unikrn, which was the first to encourage betting on esports. With Mark Cuban as an early investor, Unikrn has solid backing, but has struggled to gain traction in the casino industry despite its focus on betting. That has changed since the coronavirus has shut down the bricks-and-mortar casinos. Esports is now at the front of the mind for sports book providers and casino operators. Sood explains what comes next. He spoke with GGB Publisher Roger Gros from Seattle where he’s hunkered down during this crisis.
Esports is taking its place as a preferred betting option during this time when all major sporting events have been postponed or cancelled. Rahul Sood (l.), the CEO of the esports betting site Unikrn, says it’s not the way he thought it would happen, but he’ll take it.