Like so many talented gaming executives, John Schadler got his start with Mirage Resorts and Steve Wynn, helping that company to elevate its brand to the level it reached and even maintains today as Wynn Resorts. Schadler founded the SK+G ad agency that became the go-to organization when you wanted to elevate your casino brand. He helped build brands like Atlantic City’s Borgata, CityCenter in Las Vegas, Galaxy Entertainment in Macau and many others. He talks about how Monogram is concentrating on luxury niches that need the brand expertise that comes with the team he’s assembled for the company. He spoke withGGBPublisher Roger Gros at the GGB offices in Boulder City, Nevada, in March.