GGB PODCAST: John Schadler, Executive Director, Monogram

This week the GGB Podcast sits down with John Schadler (l.), the executive director of Monogram, a new ad agency designed to help luxury brands achieve success in Las Vegas and beyond.

Like so many talented gaming executives, John Schadler got his start with Mirage Resorts and Steve Wynn, helping that company to elevate its brand to the level it reached and even maintains today as Wynn Resorts.  Schadler founded the SK+G ad agency that became the go-to organization when you wanted to elevate your casino brand.  He helped build brands like Atlantic City’s Borgata, CityCenter in Las Vegas, Galaxy Entertainment in Macau and many others.  He talks about how Monogram is concentrating on luxury niches that need the brand expertise that comes with the team he’s assembled for the company.  He spoke withGGBPublisher Roger Gros at the GGB offices in Boulder City, Nevada, in March.

Pavilion PaymentsGGB Podcast sponsored by Pavilion Payments.

Articles by Author: Roger Gros

Roger Gros is publisher of Global Gaming Business, the industry’s leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows.
Roger Gros is the author of the best-selling book, "How to Win at Casino Gambling" (Carlton Books, 1995), now in its fourth edition. Gros was named “Businessman of the Year” for 1998 by the Greater Atlantic City Chamber of Commerce and received the Lifetime Achievement Award from the American Gaming Association in 2012 as part of the annual AGA Communications Awards.