BetFred is one of the smaller sports betting operators that is having a difficult time entering the U.S. market. Kresimir Spajic, a highly experienced sports betting operator, was brought on to evaluate the company’s U.S. status in 2023, and explains what he found. His experience includes time with such companies as Great Canadian Entertainment, Apollo Global Management, Hard Rock International, Rush Street Interactive, Borgata Hotel Casino & Spa, Bwin and more. He talks about where the sports betting market is headed in the U.S. and also discusses the possibility of more states entering the iGaming market. He spoke with GGB Publisher Roger Gros at the ICE conference and tradeshow in Barcelona in January.
