BMM Innovation Group was the first test lab focusing on the gaming industry. Martin Storm purchased the company in 2003 and has expanded it across all continents and new technology sectors of the gaming industry. The company recently received approval to test sports betting technology in Brazil. During this interview, he discusses why he helped to form RG24/7, designed to train employees of land-based and online casinos about how to recognize players who may have gambling problems, the reorganization of his company around global issues, rather than regions, and the introduction of AI into the gaming agenda. He spoke with GGB Publisher Roger Gros at the ICE trade show in Barcelona in January.
