
Shape Games is the industry’s leading front end provider, focused on driving customer engagement and retention through the delivery of its customizable, fully native technology to leading operators in regulated markets. Morton Tonnesen, the CCO of Shape Games, explains how his company has been working with the sports betting platform provider Kambi on specific projects, but the time has come for the two companies to join together. The recent acquisition of Shape by Kambi will benefit the company by providing its customers with state-of-the art player-facing technology. He spoke with GGB Publisher Roger Gros at G2E in Las Vegas in October.