GGB PODCAST SPECIAL EDITION: Boris Hallerbach, Director of Premium Content, IGT

By Thu, May 27, 2021

This week, the GGB Podcast sits down with Boris Hallerbach, the director of premium content for IGT on the 25th anniversary of the legendary Wheel of Fortune slots, which broke new ground in the slot business.

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This month IGT celebrates 25 years of Wheel of Fortune Slots, the brand players seek on every casino floor for its life-changing jackpots. Learn more at IGT.com/WOFSlots25.

It seems like just yesterday, but the debut of the Wheel of Fortune slots took place 25 years ago. As the director of premium content for IGT, Boris Hallerbach is responsible for keeping the product fresh and profitable. He explains the roots of the Wheel of Fortune game, how important it is as brand, and why players continue to gravitate to the games. For the 25th anniversary, IGT has special promotions planned for players and will display all the new Wheel of Fortune slots at the Indian Gaming trade show in July and G2E in October. Hallerbach spoke with GGB Publisher Roger Gros from his home office in May.

Articles by Author: Roger Gros

Roger Gros is publisher of Global Gaming Business, the industry’s leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows.
Roger Gros is the author of the best-selling book, "How to Win at Casino Gambling" (Carlton Books, 1995), now in its fourth edition. Gros was named “Businessman of the Year” for 1998 by the Greater Atlantic City Chamber of Commerce and received the Lifetime Achievement Award from the American Gaming Association in 2012 as part of the annual AGA Communications Awards.