From an overhead view, the U.S. sports betting landscape has become top-heavy, but when you take a closer look, there are a number of innovative companies breaking the mold and creating new communities within the space. One such example is WagerWire, the app-agnostic sports betting exchange that allows users to buy and sell tickets and track their value over time. Company founders Zach Doctor, Travis Geiger and Guy Dotan sat down with GGB Managing Editor Jess Marquez at the recent ICE Barcelona conference to share their story and detail their future plans.
