Malta-based technology supplier Gaming Innovation Group (GiG) announced that it has signed and formalized the previously announced partnership deal with tier-1 U.K. retail operator Aspers Group.
The partnership will provide a turnkey solution including the technical platform, fully managed services, frontend development, CRM and marketing, all powered by GiG’s data and GiG Logic rules-based products. GiG will provide the fully managed solution to operating the online casino as phase one, with expansion into further verticals planned for the second phase of the partnership.
The contract is for a three-year term, renewable thereafter. The business supported by GiG’s services is anticipated to launch in Q4 2022, with an expected positive contribution from Q1 2023.
Since its launch in 2005, Aspers has been one of the fastest-growing operators within the U.K., with a retail operation that includes casinos in London’s Westfield Stratford City (one of the largest in the U.K.), Newcastle, Northampton and Milton Keynes.
The U.K.’s online casino market is estimated to generate around £4 billion in GGR during 2022.
