Gaming Innovation Group has launched a new sportsbook with Guts.com, as it seeks to position its in-house brand as a sportsbook-led operator.
Both new and existing Guts.com customers will have access to the sportsbook, which GiG said offers an improved user interface and experiences, as well as faster navigation on the mobile-focused platform, the company said in a press release.
GiG set out a recent strategy to enhance the sports betting experience at Guts.com and improve its Rizk.com casino brand.
“GiG is continuing to develop its sportsbook with new features; key priorities are innovative trading tools, data driven odds together with a full retail and online solution,” GiG said in a press statement. “Break-even in this vertical is expected in the first half of 2020. This will be achieved by strengthening the sportsbook by growing the in-house brand Guts, by the developments in the new sportsbook and a focused marketing approach.”
GiG unveiled its new sportsbook in June last year when it rolled out the solution with Rizk.com. The online gaming technology supplier has since built on this by licensing the sportsbook to external partners, including this week with Metal Casino.
