The Phoenix Suns and Gila River Hotels and Casinos have announced a sponsorship deal that makes the Gila River Indian Community’s enterprise arm the first sponsor of one of the new clubs at the $230 million renovated Talking Stick Resort Arena.
The Suns’ new season will begin December 22. The new Club Gila River will be a courtside club of 4,000 square feet served by chef-attended food stations where patrons can get cocktails, beverages and pizzas made to order.
Phoenix Suns and Phoenix Mercury branding will be displayed at all three Gila River properties. This will include table chips and table felts with the teams’ logos—a first in the National Basketball Association. The tribe will also make team themed hotel rooms available.
Suns President and CEO Jason Rowley praised the new arrangement: “With an extensive history as a leader in entertainment in the Valley and a shared commitment to supporting our communities, Gila River Hotels and Casino is an ideal partner for the next chapter of our storied franchise.” Rowley added, “Offering new amenities across both organizations, we’re excited to bring Gila River’s hospitable excellence and experiences to Suns and Mercury fans everywhere.”
Dominic Orozco, chief strategic marketing officer of Gila River Hotels & Casinos, added, “The uniting of our two epic entertainment brands ensures both of our guests remarkable experiences, offerings and connection. Suns and Mercury fans will be welcomed with custom fanatic guest rooms, branded table felts and branded gaming chips – the first in the NBA.”
The tribe has sponsorship arrangements with most of the professional sports franchises in the area, as well as with Arizona State University.
