Global Gaming Women (GGW) has named Christie Eickelman, vice president of global marketing for Gaming Laboratories International, as the new president of the organization’s board of directors. She will serve as GGW’s board president for a two-year term.
Eickelman takes the place of Phyllis A. Gilland, senior vice president and general counsel at Golden Entertainment, who served as GGW’s president for the past two years.
“I am very proud of the number of women GGW has been able to reach out to and affect through the GGW educational and event opportunities GGW has provided, and of how we have grown GGW’s presence and structure,” Gilland said. “I’m grateful to have had the opportunity to work with the past and present board members whose continued support is so important to mission of organization.”
Eickelman was one of the founding members on the Global Gaming Women board. Previously, she served as vice president and co-chair of the Events Committee. She said as president, her primary goal will be to ensure the financial future of the organization.
“Global Gaming Women has a strong mission statement and our guiding principles of courage, integrity and leadership continue to inspire our board and the women we serve,” Eickelman said. “We are grateful to the many companies and individuals who back GGW, and as we broaden our donor structure, we will ensure we will have the resources necessary to support the development of women at all levels throughout the industry.”
Giving back to her community is a passion for Eickelman. She is a member of the Andson Foundation Board and on the Executive Leadership Committee of the American Heart Association-Go Red for Women Luncheon of Southern Nevada. Recently, the Oklahoma Indian Gaming Association honored her contributions to the Indian gaming industry with the 2019 OIGA Modern Day Warrior Award.
Eickelman has been blazing a trail for women to follow in the gaming industry since 1992, first serving as marketing manager for Sodak Gaming Inc. and at Wolf Gaming LLC as vice president of marketing and public relations.
She joined GLI in 1999 as marketing manager, shaping the company’s brand in North America. In 2001, she was promoted to director of marketing and development, overseeing the North American development team in their daily responsibilities. In June 2007, she was promoted to senior director of worldwide marketing, and in September 2012, she was promoted to vice president.
As GLI’s VP of global marketing, Eickelman directs and implements all marketing programs for GLI’s worldwide locations and for the GLI Group of companies. Her responsibilities include building the corporate brand and establishing and directing marketing functions in accordance with GLI’s policies, regulations and sound business practices.
In 2008, Global Gaming Business magazine named her one of the 25 People to Watch in Gaming.
