Imagine This has been serving the casino industry for 20 years with more than 300 casino customers. Adam Bullock, the senior vice president of sales and operations, explains how the company’s incentive programs work by creating events that encourage players to visit a property over and over again due to the aspirational element of the Imagine This gifting programs. The company’s Casino Continuity Program is offered risk-free to any new client, leveraging the program to create incremental revenue at every turn. Bullock spoke with GGB Publisher Roger Gros via Zoom in July.
GGB Podcast sponsored by IGT.com