Casinos have millions of pieces of data gathered from the use of players cards, credit, casino play, purchases and more. But according to Andy Caras-Altas, the founder and CEO of Traffic Generation Limited, they aren’t parsing that data very wisely. His company shows casinos how to use the data more wisely and what the data really means when it comes to creating customers loyalty and repeat visits. Caras-Altas comes from the iGaming world, where every piece of data is available, and he uses that experience to demonstrate how his company’s patented process works. He spoke with GGB Publisher Roger Gros about this process at G2E in Las Vegas in October.
