Regional casinos, particularly those owned by the major gaming companies, often need more to fill their rooms and increase their gaming revenues. MGM Resorts’ Beau Rivage in Biloxi is one casino that has perfected the process. Just last week, the casino welcomed its 1,000,000 customer in a program that started in 2008. Brandon Dardeau, the regional president for Beau Rivage, explains that a partnership with Sun Country airlines in 2014 has allowed the program to blossom and has welcomed visitors from 90 cities as far away as Minneapolis and New Hampshire. He also comments other marketing efforts and the recent sale of the Gold Strike resort in Tunica to the Cherokees of Oklahoma. He spoke with GGB Publisher Roger Gros via Zoom from his offices in Biloxi in August. (See video below).
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