When Brooke Fiumara was working as a casino executive for Station Casinos or Warner Gaming, she was frequently frustrated by the inability of casino operators to effectively use the data they collect for the good of their customers and the gaming enterprise. But it was that experience that caused her to create OPTX, a company that has figured out the “secret sauce” when it comes to interpreting and implementing effective plans based on that data. The OPTX systems improve player development and operational management by allowing operators to make real-time, data-driven decisions that improve profitability and player loyalty. Fiumara spoke with GGB Publisher Roger Gros at the OPTX offices in Las Vegas in November.
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