GLOBAL GAMING BUSINESS PODCAST: David Patent, CEO, VizExplorer

This week the GGB Podcast features a discussion with David Patent, the CEO of VizExplorer, and a former corporate executive with Harrah’s/Caesars and Rush Street Gaming, to discuss how his company uses data to drive revenue and customer service.

GLOBAL GAMING BUSINESS PODCAST: David Patent, CEO, VizExplorer

The casino industry is inundated with data, but the individual companies and casinos often don’t know how to use it. Former casino executive David Patent is using his experience and knowledge of gaming to help executives understand how to parse the data and use it effectively in elevating the customer experience. Patent was recently appointed as CEO of VizExplorer, one of the industry’s leading analytics firms, and is a graduate of Harvard University and Harvard Law School. He worked at the upper level management with then-Harrah’s Entertainment and later Neil Bluhm’s Rush Street Gaming. He believes data analytics holds the key to creating loyalty and improved relations with the customers in the casino industry. He spoke with <em>GGB</em> Publisher Roger Gros at the GGB offices on Las Vegas in September, prior to being appointed CEO at VizExplorer.

Articles by Author: Roger Gros

Roger Gros is publisher of Global Gaming Business, the industry’s leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows.
Roger Gros is the author of the best-selling book, "How to Win at Casino Gambling" (Carlton Books, 1995), now in its fourth edition. Gros was named “Businessman of the Year” for 1998 by the Greater Atlantic City Chamber of Commerce and received the Lifetime Achievement Award from the American Gaming Association in 2012 as part of the annual AGA Communications Awards.