The collection of online gaming suppliers in the European market in the early part of the 2000s were tempted by big money coming from grey- and black-listed online casinos and poker rooms. Some succumb to that temptation, but Game Account Network insisted on only dealing with white-listed operations in preparation for the launch of the U.S. market. It turned out to be a great strategy, according to CEO Dermot Smurfit. The company has a partnership in New Jersey with Betfair, and has blazed the social gaming trail in the U.S. by opening a social casino for Foxwoods that has been an amazing success in producing revenue and bringing new and existing players to the property. Smurfit spoke with GGB Publisher Roger Gros at the Indian Gaming trade show in San Diego in May.
This week, the GGB Podcast brings in Dermot Smurfit, the CEO of the innovative online gaming company, Game Account Network, on how he grew his organization without catering to grey and black-listed iGaming sites in Europe.