IGT has long been the dominant player in the U.S. gaming market, still accounting for more than 40 percent of the sales of slot machines in the market. Internationally, it hasn’t been so commanding. While still an important player, IGT must compete with more established brands in different countries. Eric Tom, IGT’s executive vice president of global sales, explains the company’s strategies in the different jurisdictions and reports that the company’s vast size and resources allows it to customize games for every country and culture. Tom also touches on IGT’s strategy in the online space, as well as the social gaming phenomenon the company entered with the purchase of DoubleDown Casino two years ago. He spoke with GGB Publisher Roger Gros at the ICE trade show in London earlier this month.
