GLOBAL GAMING BUSINESS PODCAST: Eric Tom, Executive Vice President, Global Sales, IGT

This week, the GGB Podcast features a discussion with Eric Tom, the executive vice president of global sales for IGT, on his company’s success in the international and the online markets.

IGT has long been the dominant player in the U.S. gaming market, still accounting for more than 40 percent of the sales of slot machines in the market. Internationally, it hasn’t been so commanding. While still an important player, IGT must compete with more established brands in different countries. Eric Tom, IGT’s executive vice president of global sales, explains the company’s strategies in the different jurisdictions and reports that the company’s vast size and resources allows it to customize games for every country and culture. Tom also touches on IGT’s strategy in the online space, as well as the social gaming phenomenon the company entered with the purchase of DoubleDown Casino two years ago. He spoke with GGB Publisher Roger Gros at the ICE trade show in London earlier this month.

Articles by Author: Roger Gros

Roger Gros is publisher of Global Gaming Business, the industry’s leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows.
Roger Gros is the author of the best-selling book, "How to Win at Casino Gambling" (Carlton Books, 1995), now in its fourth edition. Gros was named “Businessman of the Year” for 1998 by the Greater Atlantic City Chamber of Commerce and received the Lifetime Achievement Award from the American Gaming Association in 2012 as part of the annual AGA Communications Awards.