As the founder of Ellis Island Casino Hotel in Las Vegas, Gary Ellis knows old-school gaming. He attracts players to just property, just off the Strip by the Vegas marketing tradition of cheap good food and a good gamble. But Ellis is also very tech savvy, and always wanted to be able to offer casino credit to players, but also to make sure they did use those funds for an interest-free loan. That’s where MarkerTrax was born and today it’s sweeping the industry. MarkerTrax is a simple tool that allows casinos to lend a limited bankroll to players but when it’s time to cash out, the player can only withdraw the amount they won. The system automatically settles the player’s marker before issuing the winnings. In partnership with Konami and other suppliers, MarkerTrax is available even in some jurisdictions where credit is not permitted. Ellis spoke with GGB Publisher Roger Gros at Ellis Island Casino in Las Vegas in early May.
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