One of the largest mergers in gaming history occurred more than two years ago when GTECH/Lottomatica bought slot giant IGT. At that time, Renato Ascoli was appointed CEO of IGT North America Gaming & Interactive, based in Las Vegas. Ascoli talks about how the corporate cultures were merged, new products, innovative technology and the state of the gaming industry overall. But he reveals that his most important goal is to put the player first. He contends that unless his company understands the end user, it can’t service its casino customers as effectively as necessary. He spoke with GGB Publisher Roger Gros and Editor Frank Legato in his offices at the IGT headquarters in Las Vegas.
